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Monthly Archives: July 2016

  • Electrolysis - The Resurgence

    The vast majority of electrologists are full to capacity, which is why you never see them advertise...is electrolysis still the best kept secret in the profitable world of hair removal?

    Electrolysis: The ResurgenceFACTS:

    • Electrolysis is the only method of hair removal approved as permanent by the FDA (Food and Drug Administration in USA).
    • The British Advertising Standards Authority has given permission to state that electrolysis is permanent hair removal in advertising.
    • Other hair removal methods do not remove hair permanently.
    • Laser and IPL treatments, which use light, are FDA approved for hair reduction, not permanent removal and these treatments are ‘discriminatory’ against some hair and skin colour.
    • Electrolysis is ‘non-discriminatory’ as any hair colour on any skin, on any part of the body can receive an effective treatment.
    • Hair removal using electrolysis for ‘cosmetic’ reasons has been around since the early 1900’s, having been initially invented within the ophthalmology field in the early 1870’s for the permanent removal of in-growing eyelashes.

     

    Electrolysis is often described as ‘Progressively Permanent’ because it requires a series of treatments to achieve permanent results, as each follicle needs to be treated a few times throughout its cycle of growth.

    In the 90’s when IPL & laser treatments were being introduced for hair removal there was massive interest in the new and exciting technology and electrologists who tired of the somewhat lengthy, albeit permanent, electrolysis treatment began to  offer these  light treatments which showed such early promise. Non electrologists were trained in this new method and over a few years hair removal was no longer purely the domain of the skilled and knowledgeable electrologist. However IPL and laser practitioners are now realising they need to add electrolysis to their treatment menu to enable them to treat all hairs, on all skin colours, on all parts of the body, permanently.

    The Sterex Academy has noticed a huge rise in the level of interest across their portfolio of courses from basic to advanced:

    The Sterex Academy Level 3 basic electrolysis course is now permanently oversubscribed due to:

    • Younger beauty therapists, who chose to opt out of electrolysis when studying, who now realise they need it for their career progression or to meet their clients’ needs
    • Laser/IPL practitioners wanting electrolysis so they can offer the complete hair removal service to their clients
    • Nurses and other health care professionals wanting to have another string to their bow
    • The clients themselves who have benefited from the treatment which has changed their lives, who want to train to help and treat others, particularly those from the transgender community

     

    The Sterex Academy refresher courses for qualified but inexperienced electrologists, are also full to brimming. This is for a number of reasons;

    • The more mature beauty therapist, trained over 10 years ago when electrolysis was compulsory but didn’t practice it in the salon, who now realises that she has been turning away the very clients that want/need it.
    • Salon owners who see a business opportunity and need their inexperienced electrologists up-skilling
    • Electrologists who have really old machines and want to learn about new techniques, research and opportunities to progress into advanced electrolysis work
    • Lecturers who need to up-skill for their CPD and to teach their students... to name a few.

    There is a clear progression path for electrologists through the extensive and popular Sterex Academy blemish removal courses starting with red vein removal training.  Blemish removal is also the entry point for medical doctors and dentists interested in the medical aesthetic sector who are looking to introduce these treatments.

    The Sterex Academy believe, for the sake of clients’ motivation and hair growth management, a variety of hair removal treatments should be offered by anyone claiming to be a hair removal expert BUT as the only permanent hair removal method, electrolysis must be included.

    Are you and your business missing out on this resurgence?

    Contact Christine Hughes; Sterex Academy Manager: DD: 0121 708 4137 E: Christine@sterex.com for an informal chat to see where they can help you, your business and your clients.

  • Marketing Workshop with Gill Morris

    Gill Morris - Delivering Marketing Workshop for Sterex Electrolysis Gill Morris (MCIM, FRSA)

    Do you offer a comprehensive portfolio of services but left wondering why your client base isn’t expanding as much as you’d like? In the age of social media and stiff competition it is more important than ever to carefully plan and action your marketing strategy.

    This intensive workshop aims to develop your understanding of marketing related to the beauty industry. You will be in safe hands with marketing guru Gill Morris (MCIM, FRSA) who will guide you through the sometimes mind-boggling world of marketing and leave you inspired, full of new ideas and strategies to grow your business.

    Course Information

    • Dates: Tues 26th July
    • Tues 23rd August
    • Timings: Registration & Networking 9.30
    • Course: 10.00 – 4.00
    • Cost: £175 + vat
    •  Trainer: Gill Morris MCIM, FRSA
    • Suitable for: Salon owners, Managers and senior practitioners

    Course Programme:

    • • Planning for Marketing Success
    • • Creating the right Mission Statement
    • • 5 Key Marketing Issues
    • • Competitor Audit
    • • Customer Audit
    • • Methods of Communication
    • • How to Compete
    • • Which Marketing Strategy is best
    • • ‘Marketing Mix’
    • • Offering ‘Life Cycle’
    • • Know your Costs
    • • Action Plan
    • • Summary
    • • Evaluation

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